Apple Incs marketing mix or 4P's (product, place, promotion, price): This case study& analysis shows how Apples marketing mix supports the firms successWe will show by the method of marketing mix (McCarthy's 4Pclassification), the marketing strategy that has made Apple's iPhone so successful. The analysis we have built in this paper come from data and comments taken from different web pages, newspapers and books, which remember us what happened in 2007. iphone 4p strategy
Ever since Apple Inc. introduced the first generation iPhone in January 2007, the companys product strategy has been clear: Design a highend smartphone in which the user experience is more important than making a slew of features available.
Apple's small iPhone strategy aims to reclaim stuck customers Will expand portfolio with new 4in. iPhone to boost sales during traditionally slow stretch The maker of Mac and Iphone has introduced new products and software to widen its array and lure more customers. An analysis of Apple's marketing mix 4P's. Marketing Mix of Apple: Product, Place, price and Promotion.iphone 4p strategy Marketing Mix of iPhone analyses the brandcompany which covers 4Ps (Product, Price, Place, Promotion) and explains the iPhone marketing strategy. The article elaborates the pricing, advertising& distribution strategies used by the company.
iPhone iPhone 5s, 5c, 4s 12. Major Competitors Samsung BlackBerry Nokia Sony 13. Elements of Marketing Mix with reference to Apple iPhone in Solapur 14. Product Mix Product Form Product Quality Product Style Product Packaging Warranty and Guaranty 15. Products: iPhone 4s iPhone 5s iPhone 5c 16. iphone 4p strategy Application of 4Ps of Marketing and iPhone 5 5 2. 1 Product 5 Value through Design 6 Value through Features 7 Value through Brand Image 7 2. 2 Price 8 Value through Price Options 8 Value through Purchase Options 8 Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1.